{"id":1252,"date":"2022-08-18T12:08:41","date_gmt":"2022-08-18T11:08:41","guid":{"rendered":"https:\/\/accountants247glasgowsouth.co.uk\/?p=1252"},"modified":"2022-08-18T12:08:42","modified_gmt":"2022-08-18T11:08:42","slug":"brand-identity","status":"publish","type":"post","link":"https:\/\/accountants247glasgowsouth.co.uk\/?p=1252","title":{"rendered":"Business tips: Building your brand to create a competitive advantage"},"content":{"rendered":"\n

In a crowded marketplace, it can be difficult to make your products and services stand out clearly from the competition. A key way to do this is to focus on building brand awareness and turning your existing customers and targets into advocates for your brand.<\/p>\n\n\n\n

\"brand<\/figure>\n\n\n\n

Sounds simple, doesn\u2019t it? Creating that competitive advantage won\u2019t always be easy, but it is key to carving out a niche and scaling up to meet your customers\u2019 needs.<\/p>\n\n\n\n

Clearly define your brand values<\/strong><\/p>\n\n\n\n

Once your brand values have been established, use them to guide every business decision, from marketing to operations; e.g. if sustainability is a core value, this must be reflected in the choices you make on suppliers, packaging, distribution and the causes you associate with.<\/p>\n\n\n\n

When your company values jump out from your marketing and customer interactions, it makes it easier to resonate with the right customers \u2013 and that\u2019s a key part of building good relationships.<\/p>\n\n\n\n

Create a memorable personality for your brand<\/strong><\/p>\n\n\n\n

Think about the personality you associate with your favourite brands. Apple is cutting edge, aspirational and techy, while Ben & Jerry\u2019s ice cream is kooky, laid-back and reflects the hippy roots of its founders. How do you want your customers to feel about your brand?<\/p>\n\n\n\n

Should the personality of your brand sound professional, expert and high class? Or would your audience engage better with a personality that\u2019s warm, approachable and more friendly? Whatever you decide, your tone of voice and the personality of your brand has to be consistent across all channels. Make sure your website, marketing collateral and social media posts all have a uniform feel and represent the brand in a way which can be quickly identified.<\/p>\n\n\n\n

Have a recognisable brand identity<\/strong><\/p>\n\n\n\n

Part of creating brand recognition is having a clear visual appearance for the brand. The logo you use, the style of your web content and the way your packaging is designed all help to make your brand more recognisable to a broader audience. <\/p>\n\n\n\n

Be creative with your design and decide on a \u2018visual identity\u2019 with colours, fonts and imagery that reflect your chosen personality as a brand. If you can commission the images (design or photography) yourself, the result will feel more authentic but stock image libraries offer lots of choice too. Avoid cliched images that don\u2019t reflect your brand and, wherever possible, aim to create a unique identity that will quickly stand out in your marketplace.<\/p>\n\n\n\n

Differentiate your brand from the competition<\/strong><\/p>\n\n\n\n

Does your product stand out from other similar products offered by your competitors? The more unique you can make your offering, the better. You can differentiate by features, price, customer service etc. to make sure you\u2019re the stand-out option for customers in this market.<\/p>\n\n\n\n

There\u2019s also the option of creating your own niche, where competitors are few and far between. To protect this dominance, it\u2019s important to maintain your high-quality service, to work closely with your customers and to remain at the cutting edge of the specialism.<\/p>\n\n\n\n

Know your price and how it fits customers’ needs<\/strong><\/p>\n\n\n\n

Price can be a real differentiator, so you need to be aware how your prices compare to those of your competitors. Is your product cheaper than others? Or are you pitching your price at the top end of the market? <\/p>\n\n\n\n

It\u2019s important to be clear about whether you\u2019re offering a premium, standard or economy product, and how this fits with your customers\u2019 expectations of the brand. Offering good value for money will be an important draw, so keep an eye on the competitiveness of your prices.<\/p>\n\n\n\n

Build a valued community of brand advocates <\/strong><\/p>\n\n\n\n

Do you have a strong network amongst your customer base, or is a competitor gradually winning market share and undermining your supremacy as the market leader? This needs to be regularly reviewed and assessed.<\/p>\n\n\n\n

A focus on customer relationships is vital. Offer discounts and unique offers to your long-standing customers to keep them on side. Ask for comments and feedback, so you know what customers want from the brand. And turn your existing customers into advocates for the brand \u2013 so they get out in the real world and refer you to the rest of their network.<\/p>\n\n\n\n

Talk to Accountants247 in South Glasgow today to discuss<\/a> your business accounting and finances.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a crowded marketplace, it can be difficult to make your products and services stand out clearly from the competition. A key way to do this is to focus on building brand awareness and turning your existing customers and targets into advocates for your brand. Sounds simple, doesn\u2019t it? Creating that competitive advantage won\u2019t always […]<\/p>\n","protected":false},"author":3,"featured_media":1253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","post_reading_time_wpm":"300","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo":"","sponsored_post_desc":""},"jnews_primary_category":{"id":"58"},"footnotes":""},"categories":[58],"tags":[],"class_list":["post-1252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"\nBusiness tips: Building your brand to create a competitive advantage<\/title>\n<meta name=\"description\" content=\"Improving your brand awareness is one way to give your company a competitive advantage. 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