{"id":1426,"date":"2023-07-14T13:43:46","date_gmt":"2023-07-14T12:43:46","guid":{"rendered":"https:\/\/accountants247glasgowsouth.co.uk\/?p=1426"},"modified":"2023-07-14T13:43:48","modified_gmt":"2023-07-14T12:43:48","slug":"how-humour-can-increase-your-bottom-line","status":"publish","type":"post","link":"https:\/\/accountants247glasgowsouth.co.uk\/?p=1426","title":{"rendered":"How humour can increase your bottom line"},"content":{"rendered":"\n

91% of Customers prefer a brand that makes them laugh \u2013 and that builds engagement that has a positive impact on your bottom line. #businessadvice #humour<\/p>\n\n\n\n

You want to be taken seriously as a business, right? But did you know that many customers and consumers actually want you to give them a laugh as well? 91% of people globally prefer brands to be funny, but 95% of business leaders fear using humour in consumer interactions.<\/p>\n\n\n\n

So, how do you overcome the worry about using humour in your sales and marketing? And what are the benefits of a brand that uses humour in an effective way?<\/p>\n\n\n\n

5 ways that humour improves your customer experience<\/strong><\/p>\n\n\n\n

Being funny in a business context might sound counterintuitive. But all the evidence points to customers wanting humorous, engaging ways for you to interact with them. Humour puts people at ease in a sales environment, and a good joke or funny meme in your marketing has the potential to win prospects over and make your customers enjoy your brand.<\/p>\n\n\n\n

Using humour with your customers:<\/p>\n\n\n\n

    \n
  1. Enhances customer engagement<\/strong> \u2013 humour in your sales and marketing really helps you connect with your audience. Funny interactions and campaigns increase your customers\u2019 attention span and encourage them to participate, comment and engage.<\/li>\n\n\n\n
  2. Builds emotional connection<\/strong> \u2013 when you incorporate humour, this creates positive associations for your customers. They\u2019ll see your brand as more relatable and likeable, all of which leads to stronger connections and customer relationships.<\/li>\n\n\n\n
  3. Differentiates your brand<\/strong> \u2013 smart and subtle use of humour sets your business apart from the the stuffy and staid competitors in your market. Being able to raise a laugh makes your brand more memorable and attractive in a crowded market.<\/li>\n\n\n\n
  4. Increases message retention<\/strong> \u2013 humorous content can help to leave a lasting impact with consumers. This aids information recall and ensures your key messages, campaign taglines and promotional copy stay top of mind with your audience.<\/li>\n\n\n\n
  5. Boosts brand perception<\/strong> \u2013 a well-executed, humorous approach creates a positive brand image, showcasing your company’s personality and approachability. As a \u2018funny brand\u2019, customers will feel good engaging with you and spending their money.<\/li>\n<\/ol>\n\n\n\n

    Talk to us about adding humour to your customer strategy<\/strong><\/p>\n\n\n\n

    We\u2019re accountants, so obviously we don\u2019t have a sense of humour (we\u2019re kidding, we like a joke as much as the next business person). But we can give you advice on how greater customer engagement and stronger relationships both lead to higher sales \u2013 and that\u2019s great news for your targets and overall revenue.<\/p>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    91% of Customers prefer a brand that makes them laugh \u2013 and that builds engagement that has a positive impact on your bottom line. #businessadvice #humour You want to be taken seriously as a business, right? But did you know that many customers and consumers actually want you to give them a laugh as well? 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