Seasonal dips in income can be highly challenging when you\u2019re a small business. But there are proactive ways to predict, plan for and overcome these dips in revenue.<\/p>\n\n\n\n
The key to dealing with seasonal dips is to know when they\u2019re most likely to occur, and to have measures in place to spread your income and revenue pipeline over the course of the year.<\/p>\n\n\n\n
Understanding seasonality in your sector<\/strong><\/p>\n\n\n\n If your business is seasonal such as pool supplies, or a ski gear specialist, you\u2019ll be used to the peaks and troughs, but many ‘non-seasonal’ businesses experience times during the financial year where sales and revenue peak \u2013 and, on the flipside, where sales and revenue experience a pronounced dip.<\/p>\n\n\n\n When income is low at certain times of the year, it makes for challenging times.<\/p>\n\n\n\n So, what are the key ways to plan for this kind of seasonality?<\/strong><\/p>\n\n\n\n\n